Stop Thinking Social Media. Start Thinking Social Business.
The social web is driving a revolution. But it is not the fact that we can now communicate with customers and prospects socially that defines this revolution. It is the fact that we can now collaborate with customers and prospects... as well as with business colleagues, marketing partners, and advocates socially.
In her excellent recent article for Advertising Age, Kunur Patel outlined the struggles big-name social media pioneers have faced trying to implement effective social media content creation and approval processes.
One of the companies, Ford, stumbled on something really remarkable.