Social Strategies: Pushing Products without Pushing Fans’ Buttons!
It goes without saying that a brand’s Facebook, Twitter and other social streams should not exist solely as a means to push products at consumers. It takes subtlety, but some retailers are able to promote offerings in a way that doesn’t scream “SELL!” and still excites consumers, as evident through measured social engagement.
All of the Big Movers This Week on Media Logic's Retail Social Juice Index (RSJI) were able to highlight their own product offerings while maintaining the week’s highest levels of fan interaction.
Lego paid tribute to an American great with -- what else? -- a Lego man! The brand honored the first man on the moon following his recent passing with a short and sweet message and an image of an astronaut Lego man representing Neil Armstrong. Thousands of fans replied, thanking and paying respects to the hero.