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Facebook, LinkedIn, Twitter, et al. have overhauled the way we interact at reunions by providing instant conversation fodder. I’m not talking about the weather but more substantive topics, such as personal achievements, life-changing events or even a shared “LOL.” Social media allowed my class to connect on a deeper level than we might have if our reunion occurred just 10 years earlier. Not every one of my Class of ‘01 comrades agrees with the above opinion. In fact, we are a bit polarized on the topic.
Over the course of the past year, I’ve had the pleasure to foster several new vendor partnerships (B2B). In each case, an invitation to join their LinkedIn networks followed our initial project conversations. On the heels of one recent exchange, it occurred to me that an invitation to make social media alliances/associations had become a gesture grounded in normalcy – no different than adding contact info to a rolodex or data-base in the old days. Online life and offline life have aligned: tool in some cases, skill in others. It also occurs to me that although this mode of relationship-building requires little lift, it shares far deeper insight into folks who are all but strangers initially. For me, it has the makings of an unspoken trust initiator. Without much effort, you have some credibility with one other.