In Q3 with AEP and OEP just around the corner, it’s important that all internal stakeholders be on the same page with regards to all aspects of upcoming campaigns, including marketing pieces, tracking and reporting.
As Q2 kicks off and healthcare marketers are firmly in the OEP/AEP planning phase of the cycle, the first question to face is: Who will we be targeting?
The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. Here are some tips to help keep things moving in the right direction and build momentum as the new AEP season approaches.