Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.
Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.
Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.
Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.