Conversatiated: Mobile Ad Evolution
Advertisers everywhere are prognosticating the future of mobile advertising in modern integrated marketing. In this edition of Conversatiated, Media Logic Account Supervisors Josh Martin and Fred Ulrich share their perspectives on the evolution of mobile advertising in a conversation-centric world.
A New Marketing Model Emerges from the Chaos
Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
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Media Planning in a Future Age (aka Now)
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.