In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
In healthcare marketing, identifying and understanding your audience is the cornerstone on which nearly all other aspects of strategy and planning are built. We helped a Medicare Advantage (MA) payer enhance their marketing efforts by applying segmentation to the prospect universe, creating rich, actionable personas and delivering more personalized, effective messaging across multiple channels. Read the case study and download our Audience ID and Segmentation tip sheet.
We connected with Medicare members across the U.S. to dive deep into their experiences — uncovering what they love about their plan benefits, what's holding them back from using them fully and how payers can better communicate to keep them informed and engaged. Our latest Consumer In Sight survey reveals important takeaways that can help healthcare marketers refine their strategies to improve member satisfaction and retention.
We're betting you've seen your share of short, vertical social videos. The format is so popular it's hard to miss, and has reached extreme popularity in recent years thanks to TikTok, which now sets the standards for short, vertical videos. Here are our tips – plus examples from healthcare payers and brands – to get your content marketing team started.
In the ever-evolving landscape of digital marketing, staying updated with the latest changes in Google's search algorithms and features is crucial. The first half of this year has seen significant updates from Google, each with implications for search engine optimization (SEO) and marketing strategies. Let's dive into these changes and understand what they mean for healthcare marketers and SEO professionals.
When it comes to creating marketing strategies that target older adults, it is crucial to have insight into their media habits and preferences. Understanding how older adults consume and use media is key to creating acquisition and retention strategies. We recently conducted our seventh annual survey to gain insight into the media preferences of older adults in 2024. Here are the survey responses and marketing implications that stood out to us.
In late April, Walmart announced it will close Walmart Health and Walmart Health Virtual Care, five years after launching the service. Walgreens' VillageMD also shut down 160 of their primary care clinics this year after reporting a nearly $6 billion loss in the second quarter. So, what does this all mean for the healthcare landscape? We don't have a crystal ball, but we do have a few potential takeaways to share.
Our second annual Outlook of Older Adults Survey delves into the perspectives, concerns and aspirations of older adults for the upcoming year. Our survey unveiled critical themes around the daily lives and long-term concerns of older adults to capture a comprehensive snapshot of this influential demographic's outlook on the coming months.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.