Tag: member discount program

Health insurance companies are getting more and more creative when it comes to promoting healthy behaviors among their members. Some of the latest examples of this trend include efforts from some of the bigger players in health insurance – Humana, UnitedHealth and Anthem.

Member discounts aren't unique, but what is distinctive here is the packaging and merchandising of the program, which does a nice job of making the company’s tagline – “Healthy changes everything” – both actionable and accessible. The neat blue boxes also have the potential to serve as a retention tool for existing members…. and a recruitment tool for prospective members.