MLB Fan Cave Hits Home
It’s really a brilliant idea: Pitch a ridiculously cool prize and have your entrants not just ‘share’ it, but spread the word socially day in and day out as a means to keep their entries alive. Essentially, they do your job for you, Survivor-style. The latest promotion received the award for "Best Use of Social Media for Sports" at the 4th Annual Shorty Awards, and it has drummed up more than 300 million social media impressions since the start.