While most payers have mobile apps, the question is whether or not they meet consumer needs and expectations. Without discounting the value of apps that provide users with easy access to relevant tasks and functions, insurer apps can be more than utilitarian. They have the potential to do more than mimic desktop portals.
Simply put: if your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you should be doing to optimize your emails for today’s mobile audience.
If your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you must do to make sure your emails are optimized for today’s mobile audience.
Both the timing and the attention given to mobile make sense for Discover. IBM has predicted a record mobile holiday shopping season in 2014, and Forbes, which says “mobile commerce will grow exponentially this holiday season,” expects shopping from smart phones and tablets to account for nearly one quarter of all online sales.
In our on-the-go, constantly connected, mobile world where so much is at our fingertips, consumers have a new expectation of wanting things quickly, easily and in the moment. This expectation is challenging industries to look for new opportunities to engage consumers, opportunities that will meet an increasingly impatient society head on. One area that American Express is exploring has the potential to change the face of the credit card rewards platform by bringing an “on-the-go” approach to the current burn structure.