With a majority of searches performed on Google today being initiated from mobile devices, Google recently announced that it’d be migrating its search algorithm to utilize the mobile-first index for all searches.
Whether your customers and prospects are viewing your advertising on desktop or on mobile, a recent study showed certain online ad formats are not well received (to put it mildly). It makes use of digital advertising best practices extremely important.
Mobile use creates a sense of urgency, and accelerated mobile pages (AMP) can help brands respond accordingly.These pages frequently appear in the “top stories” carousel section that sits at the top of mobile search results, as identified by a lightning bolt icon and the letters “AMP.”
Mobile native ads and video ads have been growing in use by marketers. A recent survey from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016.
You already know how important digital is within the mix of financial services marketing channels. With resources like eMarketer substantiating that digital advertising will continue to grow and take dollars from other areas, like direct mail, staying on top of digital strategies is more important than ever.
Advertisers everywhere are prognosticating the future of mobile advertising in modern integrated marketing. In this edition of Conversatiated, Media Logic Account Supervisors Josh Martin and Fred Ulrich share their perspectives on the evolution of mobile advertising in a conversation-centric world.