Tag: mobile apps in healthcare

While most payers have mobile apps, the question is whether or not they meet consumer needs and expectations. Without discounting the value of apps that provide users with easy access to relevant tasks and functions, insurer apps can be more than utilitarian. They have the potential to do more than mimic desktop portals.

Priority Health, an insurer in Michigan, has not only launched its own price transparency tool but it’s also rewarding members with $50 to $200 Visa gift cards for utilizing the app.

With high deductible insurance plans, an app like the one from Rose & Kiernan is a “must have,” not a “nice to have.”