Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.
Mobile use creates a sense of urgency, and accelerated mobile pages (AMP) can help brands respond accordingly.These pages frequently appear in the “top stories” carousel section that sits at the top of mobile search results, as identified by a lightning bolt icon and the letters “AMP.”
As mobile and loyalty both continue to gain momentum through 2017, they’ll require fresh thinking from brands, including financial services companies. We agree with Social Times: “The strategy needs to go beyond just having an application or a stagnant loyalty program.” Thinking on other marketing fronts – such as social media and personalization – must evolve, as well.
Mobile native ads and video ads have been growing in use by marketers. A recent survey from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016.
The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that HTML-heavy email is a viable option, is it always the most effective approach for your email marketing? New evidence suggests it may not be.
While Google's mobile-friendly update is likely to have a big impact – and healthcare brands will have to respond – it’s not cause for panic. In fact, taking a more measured approach may even represent opportunities for insurers, hospitals and other healthcare companies.
Seniors and boomers do rely on the Internet for information… a fact that ought to cause marketers in all sectors, including healthcare, to reevaluate media and content outlets for their direct-to-consumer (DTC) messaging.
Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.
According to Prosper Mobile Insights, cited at Forbes, “More than half of people who own a mobile device plan on using it to shop this year.” With apps like BarCode Reader, Price Check by Amazon, RedLaser by eBay and ShopSavvy, the allure of mobile showrooming only grows. This holiday season, a whopping 80% of retailers expect some sort of impact from mobile showrooming ... and they’re facing it head-on with savvy marketing tactics like these:
Medical professionals throughout the country are replacing pamphlets and office hours with blogs, social streams, QR codes and mobile outreach.