Black Friday Promotions Drive Big Facebook Numbers for Aggressive Retailers
In the 10 days leading up to Black Friday, the biggest retailers on Facebook - those with the most Likers - grew their fan bases by an average of 10%. Respectable.
But more aggressive retailers on Facebook grew their fan bases at twice that rate!
Through a combination of Black Friday and other seasonal offers, discounts, contests, games and simple “Like us” pleas, the top 10 fastest growing retailers on Media Logic's survey list saw their Liker bases soar by an average of 20% between 11/16 and 11/26/2010.
Full article and supporting data.