Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!
Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.
We always like to keep our eyes on social promotions being run by financial institutions, like banks and credit card issuers. Since it’s been a few months since we shared the Facebook promotions from Umpqua and First Tennessee, we thought now was a good time to share what others are up to as they try to deepen customer loyalty and brand affinity.