Tag: NBC

March 31, 2011

Social Promotion Earns a Lot of Burrito Traffic, But Misses Other Opportunities

Chipotle & NBC failed to integrate owned media & look beyond the Facebook “Like”

It’s not just a TV show. It’s a Facebook-wrapped, social-PR-crafted, burrito-supporting, media-culture-changing funnel-of-confusion. If you don’t know it by now, I am twisting the deft marketing words of Chipotle Mexican Grill.

January 21, 2010

Instant Uprising: The Late Show Wars

As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.