Duck! Rabbit! Duck! Seeing Beyond the Social Ownership Illusion
Who owns social, anyway? It’s the question Pete Blackshaw asks in his insightful 4/12/2010 Ad Age article. Blackshaw does a wonderful job highlighting the dualities and absurdities (not to mention clichés) that emerge in any discussion of social ownership. I think these dualities emerge because what we have in social is one of those “duck/rabbit” or “vase/face” optical illusions which delight and frustrate us because, although we can see both things easily, our brains won't allow us to see both at the same time. "It's a duck! It's a rabbit! It's a duck!" It’s the same with social.