Tag: new-to-medicare

Webinar: Six New Strategies to Nurture and Convert New-to-Medicare Consumers

Webinar: Six New Strategies to Nurture and Convert New-to-Medicare Consumers

Testing new and innovative ways to connect with and engage the crucial New-to-Medicare demographic can make a significant impact on the number of leads and membership growth of a Medicare Advantage plan. Watch this Media Logic webinar about new, cutting-edge strategies to nurture NTM consumers and convert them into MA members.

Medicare Marketing Insights: 2019 Senior Media Preferences

Medicare Marketing Insights: 2019 Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.

Medicare Marketing Insights: Senior Media Preferences

Medicare Marketing Insights: Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.