Bolstering Consumer Confidence in Your Brand’s QR Codes
Don't let fraudsters disrupt consumer confidence in QR codes. Here, we take a look at how to mitigate tampering risk and preserve engagement with these valuable marketing CTAs.
Hard to Get Much Cooler Than IBM’s ‘Smarter Cities’ Ads
What if outdoor advertisements did more than take up (visual) space? What if they made their environments better? That’s the concept of IBM’s Smarter Cities campaign.