Tag: payers

For-profit national health insurers have long dominated the market. And yet, there are hundreds of regional and local health insurers that continue to find success. How and why both co-exist is driven by the mindsets of the consumers they serve. We looked into how consumers view national and regional/local insurers – their perceptions, expectations and preferences. Here's how plans can leverage those when positioning their brands.

The concept of "payvider" is not a new one the industry has tested and launched value-based partnerships between payers and providers for many years. We explore the payvider trend within the Medicare space, what these models look like and what's to come.

Being candid in your marketing messaging – “Do you know about subsidies?” – may give insurers a better chance at persuading consumers to take a look at what’s available.