Rethinking How Credit Products Can Better Connect With Customers
With examples from Mintel and research from McKinsey, we show how top financial brands are repositioning credit products to better connect with consumers.
With examples from Mintel and research from McKinsey, we show how top financial brands are repositioning credit products to better connect with consumers.
Goldman Sachs is investing heavily in marketing a new lending platform. Here's our take on the brand's approach, which includes social media and traditional direct mail.