Tag: personalization

Unlocking Hidden Revenue by Transforming Member Communications

Unlocking Hidden Revenue by Transforming Member Communications

Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.

Financial Brands Need to Prioritize GenZ. Here’s How.

Financial Brands Need to Prioritize GenZ. Here’s How.

With a purchasing power of more than $143 billion and counting, Gen Z customers should be top of mind for financial institutions. Check out our recommendations for meeting the financial needs of this frugal and socially conscious generation.

Direct Mail Insights from Marketing Leaders

Direct Mail Insights from Marketing Leaders

According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.