Tag: petsmart

PetSmart topped the Big Movers This Week on Media Logic's Retail Social Juice Index (RSJI) by using a “like-this-status” update on National Kid & Pet Day to get likers engaged. By asking fans to “like” a photo if they considered their pets to be four-legged children, the brand received a resounding “YES!” from more than 20,000 respondents. An exclusive $50 Facebook coupon had loyal New York & Co. likers taking to the brand’s wall to express love and appreciation, more than doubling New York & Co.’s RSJI score — from 49 to 101!

Dear PetSmart, Okay, I am a little jealous of that lucky puppy in the footage from the commercial you've been tweeting about. But in general, my tail wags every time I see @Petsmart on Twitter. For example, I like your pet care posts, like the tweet with a link to this post about shielding pets from the boom of fireworks. Really useful (that one saved me from the shame of peeing on the floor), and they get retweeted a lot. I also love all of your pet trivia. Who knew that “rats have starred or appeared in over 400 films & close to 100 TV series?” However, I’d be happier if you gave me even more attention. Please don’t put me in the doghouse for this, but I do have a few suggestions for how we might make our relationship even better.