Tag: PNC Bank

We looked at social media profiles of some top banks to see what brand followers find most engaging. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.

PNC Bank’s goal for its current “Be the Boss” campaign is fairly fundamental and, well, “old-school”: persuade consumers to open accounts. But when you consider what it’s actually marketing and how it’s reaching its target demographic, you have anything but “old-school” advertising.