Although podcasts have grown steadily since they first appeared on the scene in 2004, they've picked up momentum in recent years, as entertainment and advertising opportunity. We take a look at a few benefits of podcast advertising for financial services marketers.
Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
A compilation of Media Logic's most popular healthcare marketing blog posts for the year! It includes insights on a variety of topics, from marketing during COVID-19 to Medicare marketing to new marketing vehicles like podcasts and TikTok.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
Our list of over 20 active financial services podcasts, plus considerations for banks and credit unions that want to use the extremely popular medium to engage customers and prospects.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.