Stumping for Virgin America, or Get Your Own Fake Mayor
“Airline adds new route.” You have to try very hard to produce a more ho-hum announcement than that. Even adding the specifics – “Virgin America comes to PDX” – doesn’t help. Not even a little.
But fortunately, Portland, Oregon, gives Virgin America’s marketing team quite a bit more to work with. Try these on: Mayor of Portlandia welcomes Virgin America to Portland and We put a bird on Portland.
Better, right?