“Cheer” Up! Even P&G GM Had Social Media Wrong
If you feel that you may have been dismissive about the marketing power of social media, "Cheer" up. Stem the "Tide" of negativity. I'm going to let you in on a little "Secret." Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble's Ted McConnell. Who's Ted McConnell?