Tag: ProFlowers

It's no surprise that retailers catering to moms dominated the week. Media Logic's Retail Social Juice Index (RSJI) scored ProFlowers, Shari's Berries, FTD and 1800Flowers in the top 15 most socially-engaged brands as of Saturday, May 12. But what would Mom say about the fact that sitting at the top of the list was not a flower or candy merchant, but an ammo dealer with the survivalist bent, Cheaper Than Dirt? Is there something about flowers and bows that sends one class of guys running to their bunkers with 365.2 gallons of gasoline and 5,000 rounds of hollow points?

The social media firestorm ignited by the decision by more than 100 sponsors to pull their ads for Rush Limbaugh’s radio talk show has finally begun to burn out. After an action-packed few weeks that brands like the usually-quiet ProFlowers and Sleep Number Beds shot to the top of Media Logic’s Retail Social Juice Index, scores have started to normalize.

Why, out of the 141 now former sponsors of the Rush Limbaugh show, did poor ProFlowers and Sleep Number Beds suffer so? A question for sociologists (or Freudian psychologists), perhaps. Whatever the reason, for a second week in a row, ProFlowers and Sleep Number Beds owned Media Logic’s Retail Social Juice Index(RSJI), with the two brands alone responsible for all top 10 positions on the weekly movers' list. In fact, ProFlowers' Social Juice number spiked to an incredible 2072 at the height of the controversy, making it the first brand to top 1000. (Sleep Number Beds crested at 829 on March 3.)

Never a dull moment in the social world! It's been a wild week for brands on Media Logic's Retail Social Juice Index (RSJI). We've seen engagement spiking due to incredibly diverse influences, ranging from the standard best practices to political firestorms and a pesky urban myth! We've seen it before: When people want to speak out, they take to a brand's Facebook wall. This week ProFlowers (joined also by Sleep Number Beds) appeared among our brands on the move after thousands and thousands of consumers called for a boycott of Rush Limbaugh -- and his advertisers.

It’s an election year and fists are flying. No, not in the streets of battleground states, but in that new forum for direct democracy: Facebook. Less than a month after the social explosion that surrounded the Susan G. Komen foundation’s decision to discontinue its grants to Planned Parenthood for breast cancer screening services, and just three months after Lowe’s stepped into the political buzz saw when it pulled ads from the TV show “All-American Muslim,” a new battle has broken out.