Tag: retail

Media Logic Launches Its Retail Social Juice Index (and I Find an Addictive New Distraction at Work)

It’s that time of year again … Media Logic's Retail Social Juice IndexWhen the living room becomes the war room, cluttered with the torn-through flyers of retailers hoping to entice you with Black Friday offerings. Laptop screens flicker, displaying new, NEVER-THIS-LOW deals for Cyber Monday’s upcoming online rush. There’s no denying the importance the fourth quarter to retailers – the “final push” to a profitable fiscal year. Just in time for this kickoff to the holiday shopping season, Media Logic introduces the Retail Social Juice Index (RSJI) — a revolutionary new tool optimized for retailers seeking a simple metric of the level of social engagement between themselves and their customers.

Read More

Smurfette an Unlikely Brand Hero, Though Sweepstakes Still the Biggest Liker Drivers

Eddie Bauer hangs onto its #1 spot, while two other retailers – FYE and PacSun – repeat on Media Logic’s Top 10 Facebook Retailers list for the week ending 6/26.

Even without an active giveaway, Eddie Bauer again took the top spot on our list of Facebook retailers. The other two repeaters in the top 10 – FYE and PacSun – had to work a bit harder. Fans of FYEGUY got the chance to win a VIP Lollapalooza experience, and PacSun entered the 1-million fan club with a “1 Million Fan March” Liker threshold promotion. Other retailers luring fans with sweepstakes this week included CVS, Burlington Coat Factory, L.L. Bean and Old Navy. CVS just wrapped up a liker threshold promotion, adding greater than 7% this week for the #2 spot. Burlington Coat Factory placed #3, fueled by its “Brag About It” challenge. And #8 Old Navy surged with an MLB World Series sweepstakes. L.L. Bean (#4) made our list for the first time with a sweepstakes that promised $100 a day and a grand prize of $5,000. However, after good spring runs, outdoor recreation brands Cabela’s, Bass Pro Shops and Gander Mountain all fell out of the top 10.

Read More

Music, Movies and TV Drive Likes For the Week Ending 6/19

FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list. FYEGUY held the top spot (in terms of percentage growth) for the week ending 5/30, building Likers on the back of two strong back-to-back promotions. Amazon.com Music & TV bested the mall chain last week with a Liker-threshold contest that offered a big Father’s Day discount on “ESPN Films: 30 for 30 Limited Edition Collector Set” if the site attracted 32,000 fans (which it did). And then this week, FYEGUY moved back ahead with a hot Lollapalooza promo. However, this week also saw Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.

Read More

Social Media and the Seasonal Spending Spree

Social Media and the Seasonal Spending SpreeThis year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic's Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9's Britt Godshalk. Watch the interview on Capital News 9

Read More