If you’re being creative with your social marketing and taking the initiative to experiment, you’re going to find content that really excites your Facebook fans. You’re also, inevitably, going to lose their interest. At some point, you may even launch some real stink bombs into their newsfeeds. Here are some suggestions for how to fine-tune your strategy as you go along...
Long before you decide on the logistics of your retail promotion on Facebook (prizes, duration, how to handle technical issues, who’s responsible for monitoring, etc.), there are some fundamentals you cannot overlook...
You have content ready to go. You’ll publish text, images and videos that show off your brand’s personality via its Facebook Timeline. You’ll engage fans with friendly banter, and you’ll address customer service issues as they arise. Seems like you’ve got social marketing under control, right? Consider these additional opportunities to create the best brand experience...
What’s the one thing more than 500 million Twitter accounts have in common? Love of the RT, of course! The retweet is more than a basic mechanism for engaging in conversation on Twitter – being retweeted is one of the thrills of participating in the micro-blogging platform. Many Twitter users are able to leverage it as currency. In fact, we’ve noticed many retailers using retweets in their brand-building efforts. A cursory look at apparel brands on our Retail Social Juice Index over the last day or so reveals a number of opportunities retailers are seizing via the retweet, including influencer marketing.
“A picture is worth 1,000 words,” but how many comments, likes and shares does it get you? If your brand is sharing photos in the most engaging ways, then that value is high. However, just like with traditional marketing, social stream photo sharing does not call upon a single, one-size-fits-all approach. This week, the top ranking brands on Media Logic's Retail Social Juice Index (RSJI) used a variety of photo-sharing strategies to engage with fans. Tactic: Product Promotion When it comes to promoting new products, some brands do it in a really stylish and eye-catching way. With the amount of activity on consumers’ Facebook newsfeeds, it’s difficult -- but important -- to get those fans to pause for a moment to check out those products. Breitling earned the top spot on the RSJI’s Big Movers This Week by doing just that. But Breitiling wasn’t the only brand to score big through tasteful product showcasing. Retailers White House | Black Market and Blue Nile also succeeded utilizing the tactic this week!
We’ve stressed it time and again—Facebook photos are sure-fire ways to grab your fans’ attention and increase your brand’s level of social engagement. This week on our Retail Social Juice Index (RSJI), some of the top-moving brands earned spikes, and others dips. But they all had one thing in common: photos, photos, photos. Here's how each brand saw heightened engagement thanks to photo utilization.
For retailers, fan engagement is a key social metric. But which engages fans more: political controversy or goofy photos? Big movers on this week’s Retail Social Juice Index (RSJI) experienced heightened social participation as a result of both. However, the former narrowly edged out the competition to take the top spot this week. Was the attention wanted? Not necessarily. Controversy struck Hobby Lobby, and as a result, it had the biggest spike on this week’s RSJI. Recently, the brand filed a lawsuit against the Supreme Court-upheld Affordable Care Act, stating it violated the religious beliefs of the company’s owners. The decision, aimed at the Act’s provisions for contraceptive coverage, sparked a firestorm on the brand’s Facebook page. Both the support and the opposition came out strong to voice their opinions on the social platform. We’ve seen companies’ political choices result in Facebook eruptions before ...
Every week, we take a look at the Retail Social Juice Index’s (RSJI) top moving brands of the week and share how these retailers connect with their fan base. All five brands that earned spots on the Big Movers This Week utilized photos and calls-to-action, though each did so differently. Here are the specific strategies these brands relied on to top the Index ...
When Media Logic’s Retail Social Juice Index was still in its infancy, we used it to predict big 2011 holiday sales for 10 brands. The question retailers always ask of marketers is, Can social media engagement track to sales? We’re happy to answer, Yes. High social engagement, as we measure it with the RSJI, does seem to correlate with increased sales. And here’s more good news: There’s still time to plan your Q4 social content. The brands we identified back in December 2011 – Yankee Candle, American Girl, Ann Taylor, LUSH Cosmetics, Lakeside Collection, Pandora, ShutterFly, ThinkGeek, LeapFrog and Bath & Body Works – remained at or near the top of the RSJI leading up to and through the 2011 holiday season. Each, in fact, averaged an engagement score of 150 or more (a rare honor) in the three weeks leading up to our prediction. This remarkably high – and consistent – engagement represents the kind of sustained customer enthusiasm we believed would result in revenue. Public financial data is available for eight out of the 10 brands (LUSH Cosmetics and Lakeside Collection are private companies and do not publish financials). Of these eight, all but two – Pandora and Ann Taylor -- showed an increase in comparable store sales (or in total sales, when comp numbers are not applicable) for the final quarter of 2011, which, of course, includes the holiday selling period. And despite a decrease in comparable store sales, Pandora still reported a 12.4% increase in North American revenue for 2011. In addition to the brands on our list performing well in their year-over-year figures, we also saw this group realize growth in company stock prices ...
Two brands proved that the green plus signs and red minus signs are not always so straight forward on our Retail Social Juice Index (RSJI). Heightened engagement doesn’t necessarily equal positive engagement, and slow days on social platforms are not the end of the world! Toys “R” Us took the top spot on the RSJI and confirmed that not all major spikes are a good thing. The brand earned one of the biggest score increases since the Index’s inception when its score rose from 48 to 1176! But, just like we’ve seen in the past as other brands have skyrocketed up the Index, Toys “R” Us’ move to the top of the RSJI was laced with controversy.