Tag: ROI

The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.

While marketing isn’t the only factor determining a health plan’s success during the Medicare Annual Election Period (AEP), we must be nimble and ready to course correct. Here, Media Logic provides tactics when leads are lagging.

Google Analytics 4 (GA4) is a new and more intelligent property that allows healthcare marketers to gain a better understanding of how members and potential members interact with your organization. Here are a few key points about the latest version of the web analytics platform.

See why it makes perfect sense that Capital One, Chase, Amex and Citi continue to invest in direct mail for acquisition but not to the exclusion of email, display advertising, social marketing and third-party affiliate marketing.

If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.

Media Logic recently hosted a webinar to discuss how marketers can embrace health insurance marketing ROI, especially since industry dynamics have shifted and direct-to-consumer marketing is critical.

If you feel that you may have been dismissive about the marketing power of social media, "Cheer" up. Stem the "Tide" of negativity. I'm going to let you in on a little "Secret." Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble's Ted McConnell. Who's Ted McConnell?