Tag: Rush Limbaugh

Why, out of the 141 now former sponsors of the Rush Limbaugh show, did poor ProFlowers and Sleep Number Beds suffer so? A question for sociologists (or Freudian psychologists), perhaps. Whatever the reason, for a second week in a row, ProFlowers and Sleep Number Beds owned Media Logic’s Retail Social Juice Index(RSJI), with the two brands alone responsible for all top 10 positions on the weekly movers' list. In fact, ProFlowers' Social Juice number spiked to an incredible 2072 at the height of the controversy, making it the first brand to top 1000. (Sleep Number Beds crested at 829 on March 3.)

Never a dull moment in the social world! It's been a wild week for brands on Media Logic's Retail Social Juice Index (RSJI). We've seen engagement spiking due to incredibly diverse influences, ranging from the standard best practices to political firestorms and a pesky urban myth! We've seen it before: When people want to speak out, they take to a brand's Facebook wall. This week ProFlowers (joined also by Sleep Number Beds) appeared among our brands on the move after thousands and thousands of consumers called for a boycott of Rush Limbaugh -- and his advertisers.

It’s an election year and fists are flying. No, not in the streets of battleground states, but in that new forum for direct democracy: Facebook. Less than a month after the social explosion that surrounded the Susan G. Komen foundation’s decision to discontinue its grants to Planned Parenthood for breast cancer screening services, and just three months after Lowe’s stepped into the political buzz saw when it pulled ads from the TV show “All-American Muslim,” a new battle has broken out.