Tag: search engine optimization

In the ever-evolving landscape of digital marketing, staying updated with the latest changes in Google's search algorithms and features is crucial. The first half of this year has seen significant updates from Google, each with implications for search engine optimization (SEO) and marketing strategies. Let's dive into these changes and understand what they mean for healthcare marketers and SEO professionals.

Our experts describe how to prioritize quality content, use your expertise to answer questions people ask and benefit from key content structure fundamentals. And just as importantly -- we share a few mistakes you'll want to avoid!

The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.

While Google's mobile-friendly update is likely to have a big impact – and healthcare brands will have to respond – it’s not cause for panic. In fact, taking a more measured approach may even represent opportunities for insurers, hospitals and other healthcare companies.

More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale. After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing...