Good Mothers and Baaaad Mothers Rule the RSJI this Week
It's no surprise that retailers catering to moms dominated the week. Media Logic's Retail Social Juice Index (RSJI) scored ProFlowers, Shari's Berries, FTD and 1800Flowers in the top 15 most socially-engaged brands as of Saturday, May 12. But what would Mom say about the fact that sitting at the top of the list was not a flower or candy merchant, but an ammo dealer with the survivalist bent, Cheaper Than Dirt? Is there something about flowers and bows that sends one class of guys running to their bunkers with 365.2 gallons of gasoline and 5,000 rounds of hollow points?