Weekly RSJI Updates: New Brands Trend Up, Index Vets Drop Down
Some new brands trended up while some RSJI veterans trended down this week on Media Logic's Retail Social Juice Index. But a closer look at the brands' social strategies shows that even the downward-trending brands aren't showing dips on the Index for negative reasons. Two retailers proved that dips on the RSJI are not always a negative for brands; sometimes they're the result of incredibly engaging posts from days prior. J&P Cycles, a brand that consistently tops the Index, turned its social efforts off for a day. The short break resulted in an 85-point dip on the RSJI after a wildly popular Memorial Day post. But the brand had no need to panic - the next day the retailer rebounded all the way back up to the number four highest ranking brand of the day.