Our Financial Services Marketing Team evaluates marketing materials American Express used in marketing two distinct products – a checking account and a credit card – as a bundle. We make note of the strategies and tactics that work and identify a few details that still need to be ironed out.
Slower growth. Loss of confidence. “Severe” impact from inflation. That’s a lot of uncertainty. Card issuers must be proactive in demonstrating understanding and showing support.
A new checking product from Amex meets the demands of Millennials – digital-first, rewards, ease of application and use, transparency, account integration and no need to step into a branch -- and points to emerging marketing best practices other FIs can borrow.
Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.
With its Shop Small campaign, American Express is recognizing – and acting on – consumer sentiment pointing to the value they place on local businesses and their desire to help. Here, our financial services marketing team details the strategy behind the campaign and the tactics it deploys.