We're betting you've seen your share of short, vertical social videos. The format is so popular it's hard to miss, and has reached extreme popularity in recent years thanks to TikTok, which now sets the standards for short, vertical videos. Here are our tips – plus examples from healthcare payers and brands – to get your content marketing team started.
We always endeavor to stay on top of the latest trends in healthcare marketing and pass on updated best practices to readers on our blog. Throughout 2023, we've paid attention to valuable consumer insights of older adults, interesting tools for marketers and consumers alike, changing demographics of Medicare eligibles, the rise of generative AI and so much more. Take some time to get caught up on our top blogs from this past year, covering those topics and many others.
Groups are a budding opportunity for health plans, and some senior-focused organizations are already trying them out. After all, more than 55% of Americans aged 55+ are on Facebook, and more than 1.8 billion people are in Facebook groups. Want to see what this could look like for your brand? Here are four Facebook groups proving their ability to engage seniors.
Marketing guidance for brands based on early details on Meta's Threads app! As is often the case with emerging platforms, organic content aligned with content marketing goals is the place to start.
When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.
Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!
Empathy on social media is one of the most talked-about strategies among marketers and should be an integral part of any social content marketing strategy. Using these tips and examples can help your content break through the noise and inspire your audience to connect with your brand.
Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.
Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.
Our list of Instagram best practices to boost engagement, publish meaningful content and create a cohesive brand image on the platform in 2022.