Tag: social media for healthcare

How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.

Maximizing Testimonials in Healthcare Marketing

Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

3 Content Marketing Tips for Payvider Health Plans

3 Content Marketing Tips for Payvider Health Plans

Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.

How to Measure Your Healthcare Content Marketing Performance

How to Measure Your Healthcare Content Marketing Performance

Healthcare content marketing is both an art and a science. It's one thing to create great content in the form of blog posts, eBooks, infographics, podcasts, quizzes, videos and whitepapers, but how can you measure that content to see if it made an impact? Measuring your healthcare content marketing performance may seem challenging, but it doesn't have to be.

Facebook Advertising Targeting Changes: What Healthcare Marketers Need to Know

Facebook Advertising Targeting Changes: What Healthcare Marketers Need to Know

Facebook’s new advertising targeting restrictions have been a hot topic since Meta first announced the changes last fall. With limitations going into effect in 2022, We spoke with Media Logic’s Director of Media Integration, Patrick Boegel, about the implications of the changes for healthcare companies and what advertisers can do to optimize targeting going forward.

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.