Tag: SunTrust

Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!

In the Super Bowl this year, we saw a trio of financial service “disruptors” use the tried and true Super Bowl brand spot to declare how they differ from traditional banks, while two older financial companies used less traditional tactics as part of their approach.