Brands Embrace Facebook Timeline with Pinning, Promotions and … Star Trek?
Media Logic's Retail Social Juice Index (RSJI) saw some familiar brands ranking at the top of the Index, along with a few newcomers. Talbots earned the highest spike of the week when it combined two sure-fire crowd pleasers: promotional codes and free giveaways. The brand offered free shipping for its Facebook likers and a fan appreciation giveaway that offered one lucky winner a new pair of shoes every month for a year. Delighted Talbots fans responded with enthusiasm, taking to the brand’s Timeline to express positive brand sentiment.
Lowe’s, a brand that has topped the RSJI for less than positive reasons, tried something different to engage with fans — and certainly succeeded this time.