Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike.
As with traditional marketing, timing social marketing initiatives correctly is essential for communicating with the right audience. Further, the time and day that marketers should be posting is dependent on the target audience (business versus consumers) and social platform (Facebook versus Twitter versus LinkedIn). MarketingProfs explores when brands should be posting to their social streams-- even down to the hour. Plus, see a break down of best practices in social sharing. Hint: B2B brands receive significantly higher engagement when using hash tags on Twitter than B2C brands! Talk to us for additional social insights — and the who’s, what’s, when’s, and where’s of social sharing.
How do you increase giving among alumni and other constituents during the worst economic downturn in a generation? How do you inspire a deeper connection between alumni and their alma mater? How do you connect alumni more effectively to the needs of current students? And how do you do this via email?