The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
With mental healthcare services in high demand, now’s the time to scale up systems to engage members with telemental services.
Currently, there’s a gap between telemedical technologists and medical providers, and the cost is the loss of opportunity for more positive patient outcomes. In order to fully utilize telemedicine to its potential, physicians need to become part of the solution.
With Millennials expressing difficulty in navigating traditional health systems, how can providers and insurers connect with this important group of consumers? New approaches are needed and evidence suggests that telemedicine may be the right fit for this tech savvy, cost conscious generation.
Cityblock, a new kind of healthcare system, plans to partner with community-based organizations, health plans and provider organizations to reconfigure the delivery – both physically and virtually – of health and social services.
For MVP Health Care, the 2016 fall campaign also marked the launch of an important brand refresh. Working with the leading regional health insurer, Media Logic evolved MVP’s look, tone and feel, and applied it to an integrated array of TV, outdoor, online and more.
Despite an impressive increase in the adoption of telemedicine coverage, only 3% of U.S. employees offered the service actually made use of it, falling far short of the ideal minimum of a 30% utilization rate. Employers can help close the utilization gap with a smart communications approach that relies on appropriate channels and the right messaging.
When it comes to telemedicine, Millennials are a natural fit. Through the right service offerings, proper implementation, and smart marketing tactics, Millennials can pave the path for telemedicine.
Signs of growth in telemedicine are encouraging. However, adoption without strategic consideration could lead to costly mistakes. Here are seven actions that providers can take to optimize the introduction of telemedicine as a direct service to patients.
The telehealth expansion isn’t the only factor impacting providers and payers. Also of note is how CVS Health embraces technology and collaborates with innovators who are already making advancements in the industry.