Tag: The Financial Brand

Yes, Media Logic’s President and Founder David Schultz is in Vegas. More specifically: Caesars Palace, baby! But don’t worry. He’s keeping busy and out of trouble with this: “Integrated Social Media for Financial Marketers,” a presentation that calls for a rigorous evaluation of all of a bank’s marketing initiatives, integrating social only when it’s appropriate… and in support of very specific business strategies.

According to The Financial Brand>, 60 of the 14,000 banks and credit unions in the U.S. provided feedback on the FFIEC’s new social media regulations for financial institutions. And although the responses represent less than ½ of one percent, the article explains some common objections to the Federal Financial Institutions Examination Council guidelines.