Tag: ThinkGeek

Some new brands trended up while some RSJI veterans trended down this week on Media Logic's Retail Social Juice Index. But a closer look at the brands' social strategies shows that even the downward-trending brands aren't showing dips on the Index for negative reasons. Two retailers proved that dips on the RSJI are not always a negative for brands; sometimes they're the result of incredibly engaging posts from days prior. J&P Cycles, a brand that consistently tops the Index, turned its social efforts off for a day. The short break resulted in an 85-point dip on the RSJI after a wildly popular Memorial Day post. But the brand had no need to panic - the next day the retailer rebounded all the way back up to the number four highest ranking brand of the day.

Two things it's really hard to look away from: this octopus that walks on land and our still brand new Retail Social Juice Index. What do they have in common? ThinkGeek (stuff for smart masses), of course! ThinkGeek, with scores well above 100, has been consistently high on our index since its launch last week. Today, in fact, it’s lucky #13. How is ThinkGeek sustaining such a high level of fan and follower engagement? The brand dedicates many of its posts to content curated from social space and pop culture. By adding its own cheeky commentary to what it finds, ThinkGeek is making its social streams fun and entertaining for its audience.