Romancing the Tone, or “Let’s Talk About Brand Tweets”
Brands, hear me loud and clear: The 140-character limit is no excuse for lack of romance. Want to whisper tweet-nothings in my ear all day? You're going to need some finesse. Here are a some brands whose Twitter streams seduce me into clicking links (reliably!) even though I know there are "just" product pages waiting for me on the other side. And you know, what? I'm also a customer.