Tag: Tipp-EX

Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary. In 2005, the video-sharing site launched its first video, and just eight years later, YouTube boasts over 1 billion monthly users. In honor of YouTube’s 8^th birthday, here are eight creative, memorable and innovative ways that brands have used the platform to launch campaigns, spread a message and go viral.

Tipp-Ex is to Europe what Wite-Out is to the U.S. — the leading brand of correction fluid that’s become so well known its name has become the generic word for the product. But with the use of emails, texting and the backspace button, it would make sense for the brand to become irrelevant in today’s world. Tipp-Ex, however, has figured out a way for the brand not only to survive, but also to go viral outside of its own market in a modern social marketing ploy.