Food Trade Show Canceled?
The cancellation of food industry trade shows means you'll have to reassess your outreach efforts for the coming year and get creative about lead generation. Here's how you can make the best of the situation.
Fortified Coffee Perks Up Fortitech Premixes’ Trade Show Presence
The Fortitech Premixes brand really wanted to stand out – to grab the attention of the thousands of attendees and drive them to the booth. So we came up with a creative – and attention-grabbing – solution: a coffee kiosk in the highly trafficked registration area of the trade show. It proved to be a magnet for people entering the expo facility – challenging the Fortitech Premixes team to keep up with demand.
Standing (and Singing) Out in a Crowd
It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.
So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?
With a little bit of child’s play.