From cryptocurrency to mobile apps, many of the financial services ads in Super Bowl LVI focused on new technology… and made it more palatable by serving it up with nostalgia. From the E*TRADE baby to Barbie to Pong, FS commercials did a great job pairing the old and the new.
Touchdown! We take a look at how one FS brand produced two top Super Bowl LV ads, while others seriously underperformed, including one that appeared tone-deaf and another that made people "downright mad."
It's almost a given that the “Big Game” will have commercials for cars, snack foods, beer, movies and consumer packaged goods. In 2017, many financial brands stayed on the sidelines… with three notable exceptions.
Super Bowl ads tend to be epic or wacky. These days, consumers may not want their financial companies to be either. Epic can be an overpromise, and wacky can come across as flip. For an industry still taking heat for the Great Recession, finding the balance of “play it safe” while still being memorable is key.