If you’re not using blog posts to meet your customers’ needs in a way that’s unique to your brand, you’re missing an opportunity. See how one example of financial education content from Umpqua gets it right.
Financial services brands are really starting to “get” content marketing, and their content-driven initiatives are more diverse than you may expect. These recent examples not only stay “on-brand” and deepen the customer experience but also show just how much financial services content marketing has evolved.
We’re happy to see that Umpqua is back, and this time its social promotion is both feel-good and in line with “the rules.”
It’s terrific that Umpqua is giving so generously and allowing its fans to have a voice about who receives its donations. Unfortunately, not all good ideas comply with Facebook’s promotion guidelines. Be careful as you plan 2013 promotions!