UnitedHealth has officially announced that it will pull out Obamacare’s healthcare exchanges in all but a few states, according to The Washington Post. The decision to leave the marketplace was made after disappointing earnings reports for the healthcare giant, which lost $720M on exchanges in 2015.
In 2014, “$0 plan premiums” dominated many of Medicare direct mail packages. In 2015, however, insurers focused direct mail on other benefits of their plans, using $0 plan premiums as a secondary proof-point. How did this play out in the direct mail packages of United, Aetna, Cigna and Kaiser? With help from Competiscan, we reviewed some of the direct mail tactics used by each of these insurers.
While many insurers may feel like they only need to survive marketplace trends (like consumer focus on savings and convenience), others intend to take up the challenge of capitalizing on industry disruption. For UnitedHealth, the nation’s largest insurer, one way to create opportunity in today’s market is with retail clinics.
With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.
Health insurance companies are getting more and more creative when it comes to promoting healthy behaviors among their members. Some of the latest examples of this trend include efforts from some of the bigger players in health insurance – Humana, UnitedHealth and Anthem.